PAANI FEATURED IN VANITY FAIR OCTOBER 2026: A NEW MILESTONE FOR COPPER WELLNESS

From a family tradition in India to the pages of Vanity Fair, PAANI® continues to redefine what modern copper wellness looks like. 

We're incredibly proud to announce that PAANI® has been featured in the October 2026 edition of Vanity Fair, marking another significant milestone for our independent British wellness brand. 

For a company built on heritage, craftsmanship and a belief in better-quality copper products, recognition in such a prestigious publication is an extraordinary moment. But our story began somewhere very different.

From Indian Heritage to a Global Wellness Movement 

PAANI® began with a simple question from our founder: why had his family used copper vessels for drinking water for generations? 

In Indian households, copper has long held cultural significance, with traditions passed down through families and rooted in Ayurvedic practices. 

That curiosity inspired a journey to India, where our founder explored traditional craftsmanship and the importance of sourcing quality copper. 

Today, PAANI® has grown from a small British start-up into an international copper wellness brand, serving customers across the UK, USA, UAE, Europe, Australia and beyond. 

What started as a family tradition is becoming a global movement. 

Premium Copper. Independently Tested

At PAANI®, we believe beautiful design should be supported by genuine quality. 

Our handcrafted copper water bottles and copper cups are made using high-purity copper, with a stated purity of 99%+, reflecting our commitment to sourcing the highest-quality copper available to us.

But we didn't stop at tradition. 

We invested in independent scientific testing with respected British institutions: 

• University of Southampton – investigating the antimicrobial performance of our copper drinkware under laboratory conditions. 
  
• De Montfort University – analysing copper release into drinking water. 
  
• SGS – independently assessing copper composition and material quality. 

These studies help us better understand the products we create and provide evidence beyond marketing promises. 

Because when you're creating something people drink from, quality deserves more than a label.

From Men's Health to Vanity Fair 

Our Vanity Fair appearance follows previous media recognition from Men's Health, Women's Health, the BBC, The Guardian, The Sun and Health & Wellbeing. 

Each feature has helped introduce more people to the story behind PAANI® and the importance of understanding the copper products they choose. 

Being featured in Vanity Fair represents an exciting new chapter, taking our message of heritage, scientific curiosity and premium craftsmanship to an even wider audience. 

Indian Heritage. British Science. 

PAANI® isn't simply another reusable water bottle brand. 

We're building a modern copper wellness movement that respects traditional Indian craftsmanship while embracing contemporary British design and independent scientific 
evaluation. 

Our mission is to make thoughtfully crafted copper wellness products accessible to people around the world, without losing sight of where our story began. 

To everyone who has supported PAANI®, from our first customers to our growing international community: thank you. 

From Indian family traditions to Vanity Fair. 

And we're only getting started. 

Copper? Think PAANI.®

Frequently Asked Questions 

1. Was PAANI® featured in Vanity Fair? 

Yes. PAANI® was featured in the October 2026 edition of Vanity Fair, marking an exciting milestone for the British copper wellness brand. 

2. What makes PAANI® copper water bottles different? 

PAANI® combines traditional Indian craftsmanship, contemporary design, 99%+ high-purity copper and independent laboratory testing to create premium copper drinkware. 

3. Are PAANI® copper bottles and copper cups scientifically tested? 

Yes. PAANI® has commissioned independent testing involving the University of Southampton for antimicrobial performance, De Montfort University for copper release analysis, and SGS for material assessment. Antimicrobial findings apply to the specific conditions tested and do not mean copper bottles make unsafe water drinkable. 

4. Where are PAANI® copper wellness products available? 

PAANI® serves an international customer community, including the UK, USA, UAE, Europe and Australia. Products are available through the official PAANI® website. 

5. What products does PAANI® offer? 

The PAANI® collection includes handcrafted pure copper water bottles, copper cups and the JIHVA copper tongue scraper, bringing traditional copper practices into modern daily routines.