PAANI NAMED REGIONAL FINALIST FOR "GLOBAL STARTUP OF THE YEAR 2025" 🏆🌍
When we first started PAANI, it wasn’t about winning awards.
It was about solving a problem — and staying rooted in something real.
A copper bottle. A family conversation. A deep respect for ancient wisdom.
And a quiet belief that small rituals could make a big impact.
Fast forward to today… and PAANI is officially a Regional Finalist in the “Global StartUp of the Year” category at the UK StartUp Awards 2025.
We’re honoured. Humbled. And more fired up than ever. 🔥
So, What Are the UK StartUp Awards?
The UK StartUp Awards celebrate the best and brightest emerging businesses across the UK — the brands rewriting the rules, pushing boundaries, and bringing bold ideas to life.
They recognise not just the product or service, but the story behind the risk — the hustle, heart, and human impact that drives a start-up forward.
With a focus on innovation and resilience, the awards also offer finalists access to a supportive ecosystem of partners, perks, and community events, helping brands like ours not just survive — but thrive. 🚀
And on 17th June 2025, we’ll be attending the awards ceremony to celebrate with fellow founders, creatives, and changemakers — win or lose, it’s a moment we’ll never forget.
What the "Global StartUp of the Year" Finalist Spot Means for PAANI
Being shortlisted in the “Global StartUp of the Year” category means a lot.
It means our belief in ancient wisdom isn’t niche — it’s universal.
It means our customers, our community, and our story are resonating beyond borders.
And most importantly, it means wellness rooted in sustainability, culture, and tradition has a rightful place in the future.
At PAANI, we don’t chase trends.
We honour timeless ones. 🌿
A Small Brand With Big Intentions 🌍
From self-funded beginnings to being sold out in John Lewis and featured in Men’s Health and The Guardian, our journey has always been about creating products with soul:
💧 Pure copper water bottles handcrafted using traditional techniques
👅 The Jihva Copper Tongue Scraper, inspired by Ayurveda and oral detox rituals
🕯️ Eco soy wax candles, our latest addition in 2025, sandalwood candle rooted in calm and clarity
We’re more than just a wellness brand.
We’re a movement — reconnecting modern lives with ancient rituals, one meaningful product at a time.
Gratitude to Our Community
We couldn’t have done this without you.
Every customer, every conversation, every time someone chose to drink from copper or scrape their tongue in the morning instead of scrolling — this moment is yours too.
This nomination is a celebration of slow, intentional living.
Of building something with purpose, not just profit.
Of staying true to your roots — and still reaching for the sky.
What’s Next for PAANI?
✨ More mindful products
🌍 More global community
🧠 More storytelling around ancient wellness
💥 And hopefully, taking home the award on 17th June!
We’re just getting started. And this finalist spot?
It’s proof that a better kind of wellness is possible — one that’s grounded in ritual, community, and timeless tradition.
FAQs
1) Why was PAANI shortlisted for the Global StartUp of the Year?
We were recognised for our unique blend of cultural heritage, sustainable design, and fast-growing global customer base — all rooted in Ayurvedic tradition.
2) Where can I find PAANI products?
You can shop directly on our website, or catch us live at events we do across the year like the Om Yoga Show, John Lewis, Leicester and London wellness festivals and more.
3) What is the UK StartUp Awards?
The UK StartUp Awards celebrate entrepreneurial excellence, recognising the UK's most exciting and high-potential new businesses across multiple categories.
4) When was Paani Founded?
PAANI was founded in 2020, but officially launched on the last day of February 2023. During those early years, the founders focused on in-depth research and development — from testing product functionality and sourcing eco-friendly packaging to collaborating with the right experts who could bridge ancient wisdom with modern science. Every detail was carefully considered to ensure PAANI delivered both authenticity and impact.
5) Is copper really beneficial for wellness?
Yes! Ayurvedic texts have long promoted the benefits of drinking water stored in copper and using copper for oral hygiene. It’s antimicrobial, supports digestion, and balances energy levels. Paani has their products tested by science too.
Final Word
If you're holding a PAANI bottle, burning one of our candles, or have simply followed our journey — thank you.
This is your win too.
Let’s keep building something meaningful. Together. 💧🌿
