PAANI JOINS JOHN LEWIS: A MILESTONE MADE POSSIBLE BY OUR COMMUNITY

This week marks a defining chapter in PAANI’s journey again! One that began as a simple question in a family kitchen and has now grown into a global wellness movement. We are incredibly proud to share that PAANI has been invited to the shelves of John Lewis in Nottingham from 8th–14th December 2025.

For a small, independent brand rooted in heritage, craftsmanship and ancient wellness, being welcomed into one of the UK’s most trusted retailers is more than a milestone. It is a reminder of how powerful community can be when people come together to support something meaningful.

And from the bottom of our hearts: we are grateful for you.

From Kitchen Table Idea to the High Street

PAANI did not start as a product idea. It started as a moment of curiosity.

During the pandemic, one of our founders asked a question that had lingered since childhood: “Why are we always using copper?”

His mother, an Ayurvedic believer, had always turned to natural remedies… turmeric, ginger, clove and copper water, rather than modern medicine. She trusted the healing wisdom passed down through generations.

That question evolved into three years of research, testing, travel and development. The first ever batch of Paani Bottles was just 500 pieces.

Today, we have sold over 10,000+ Paani products worldwide and growing.

Now, seeing Paani on the shelves of John Lewis is a full-circle moment. A validation that ancient wisdom still lives and thrives in the modern world.

Why PAANI Leads the Modern Wellness Shift

As wellness trends rise globally, people are becoming more aware of what they use, what they consume and how they live. Paani stands at the centre of this movement for three key reasons:

1) We honour ancient, proven practices 

While many wellness brands take inspiration from Ayurveda, Paani is built on it. Copper has been used for thousands of years to naturally cleanse water, improve digestion, support immunity and balance the body’s energies.

Our mission is simple: bring ancient rituals into modern homes in the most authentic way possible.

2) We prioritise craftsmanship over mass production

Every copper Paani product, from our copper bottles to our cups and Jihva tongue scraper is handcrafted by skilled artisans in India. No two pieces are ever identical. Every curve, every polish, every detail represents generations of skill.

When customers choose Paani, they’re not just buying wellness tools. They’re supporting real families, real craftsmanship and cultural preservation.

3) We are global — but personal

Paani began in the UK, but our community now stretches across Europe, the USA, Canada and the Middle East.

What makes us different is that we’ve grown organically through trust, word of mouth and a genuine connection with our customers.

People don’t just buy PAANI for hydration. They buy it for purpose, ritual, design and meaning.

A Thank You to Our Community

This third John Lewis milestone is not just our success, it is yours.

Our community has championed us through every stage:

• From kitchen experiments 
• To sold-out batches 
• To international orders 
• To now, standing proudly on high-street shelves 

Your reviews, your photos, your messages, your recommendations, they’ve all helped Paani grow from a passion project into a leading wellness brand across continents.

For that, we are endlessly grateful.

Visit PAANI In-Store This Week

📍 John Lewis, Victoria Centre, Nottingham 📅 8th–14th December 2025

Come experience the craftsmanship, the rituals and the energy of Paani up close. And if you aren’t local, don’t worry, our Christmas delivery cut-off dates are open for orders across the UK, Europe and USA.

This is just the beginning.

Thank you for being part of the PAANI movement, keeping ancient wisdom alive in a modern world.

#MyPaani